Posts Tagged: business

Bootstrapping a business without shortcuts

 by Shalin Jain  on   20 Jul 2011

It is not hard to Bootstrap a company. Many people think bootstrapping is all about thinking short-term. Generate money for the company today. I think otherwise.

Bootstrapping successfully needs a long-term vision. Doing services to bootstrap a product company is short-term. Building minimum viable product, selling as soon as you have a prototype is long-term.

Bootstrapped entrepreneurs are not in business because they see a gap in the market. They start companies because of their ideas and ideology. Sticking to long-term vision is the shortest path to remain viable.

Starting up: 5 Reasons to hire freshers

 by Shalin Jain  on   12 Jul 2011

At Tenmiles freshers have played a huge role in building the company – they’ve stayed the longest and most importantly delivered top-notch production ready work. Many years ago when ‘startups’ and product companies were not so often spoken about (hyped?), it was much easier hiring great freshers compared to the experienced lot with already fat pay checks in services companies.

So, if you are hiring, think hard about hiring freshers as well.

#5: They are in-expensive: They are not going to cost you an arm and a leg. While money is important as they begin, good chances that a talented person is on a look out for the right job and pay is not the most critical requirement.

#4: They share their experience: They are most likely to talk about their work to all their friends. Everyone’s probably got a job and are reaching out to each other updating where they are and what they are doing. A fresher any day spreads the word faster about your company.

#3: Likely to stay longer: They are fresh and you are probably the first one to mould, motivate and inspire them. They don’t just get a pay-check but also all the guidance they require to nurture their talent. If you’ve got this right, they are likely to stick around lot longer and be a part of the growth story.

#2: They are young: They’ve just passed out of college. They start looking at your company as an outsider without too much mental baggage about how other companies work. They bring in a fresh perspective and ideas to the table. They are full of energy and can really slog to make things possible.

#1: They are hungry: This is what I love the most about hiring freshers. They are hungry and foolish. They want to win the world. They want to make a difference. They are eagerly waiting for recognition that does not look like a marksheet or a certificate. They were waiting for this day and you’ve got an opportunity to turn their enthusiasm into great work.

Growing your business: Leads & Relationship

 by Shalin Jain  on   06 Jul 2011

Leads turn into customers. Relationship set a foundation for great reputation, referrals and repeat business from your customers. Lead costs money. Relationships are all about investing time.

So, if you are thinking about growing your business, don’t just count on leads, build relationships.

Pricing your SaaS Application

 by Shalin Jain  on   22 Apr 2010

SaaS: Software As A Service has become widely accepted and is a popular choice among businesses. Businesses consuming SaaS applications favour the low upfront cost and zero infrastructure headaches. Also, SaaS applications being deployed online have the advantage of being available anywhere, anytime and even on any platform. Businesses developing software have embraced the SaaS model with open hands. The emergence of Cloud computing, subscription ready payment gateways and success stories of the likes of SalesForce and Google Apps makes it an easy model to follow.

Pricing SaaS Application

Clearly SaaS applications have adopted a different pricing model than the traditional one-time license fee based desktop or web applications. There is a definite recurring cost per user in the hosted model that warrants the need for a different pricing approach. You not only provide an app but also manage users data.

Let’s dive into a few of the popular pricing strategies to understand the available models and what could fit your next SaaS application.

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