This interview is part of our Startup SuperStars series. You can checkout our conversations with other SuperStars here.
The rise of WordPress from a nimble blogging engine to a Content Management System powering millions of web sites has been meteoric. In addition to the selfless work by the folks at Automattic, a handful of indie developers were very much instrumental in taking WordPress mainstream.
WooThemes is a massively popular brand in the WordPress theming vertical. But, even before the inception of WooThemes and probably even before people started recognizing WordPress as a proper CMS, there was Adii, the WordPress Rockstar. He was very vocal, opinionated and his work, exceptional.
Shortly afterwards, he founded WooThemes and the history of the company becoming a million dollar enterprise is very well documented online. We asked him about their urge to innovate pushing the limits of WordPress, their business model, customer support practices, bootstrapping and more. You can read all about it after the break!