When deciding on the best location for your business, what are the key factors that you would typically keep in mind?
- Image; is the location perceived by customers as a place they would visit, such as a Central Business District
- Accessibility; will the location be within acceptable commuting distances for your staff
- Gastronomy; how well do restaurants encircling the location resemble a hub and spoke model
There are many more factors to consider, but over at Tenmiles, we hold gastronomy in high regard.
Food is a necessary part of our daily existence but the quality of food defines the manner in which we both enjoy it and respond to discussions we may be involved in. Here at Tenmiles (and we’re pretty sure the same applies to many of you as well), the majority of our product ideas are usually conceived over informal discussions between 1-2pm and 4-6pm. That’s not to say we don’t ideate during the remaining parts of the day, but statistics show that a number of our pivotal decisions have taken shape during these times.
A closer inspection reveals that the common denominator in all these ideating sessions has been the presence of good food. Although it wasn’t a key factor in selecting #1, Nungambakkam High Road as the home of Tenmiles, the proximity to some of the city’s finest dining joints has grown to become a crown jewel.
Whether its a thin-crust pizza over lunch or a well sized grilled sandwich as an evening snack, the ability to source good food within easy reach allows us to satisfy our gastronomical desires, feed our brains and ensure that our ideas keep growing and eventually take shape.
Good food surely does lead to great ideas, especially if your workplace fosters an informal, team oriented culture. So if you happen to be on the lookout for a location to house your HQ, be sure to sniff out the surrounding areas for popular eat out joints.
On the contrary, if you’re well settled in your current location, how important is your need for good food? We’d love to know!
Perfecto. Except that the title could read “Good food is everything!”
Now I am hungry!
Well, the way I see it, a startup’s location contributes significantly to its success, be it in a home based environment or a proper office establishment. The comfort zone needs to be just right to ensure you’re able to focus and materialize those ideas.
Access to a regular flow of good food is a key player in determining how soon those ideas materialize